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About Our Products
Find general answers about choosing OUAI products, product availability, how they’re made, and more.
Has OUAI Discontinued a Product?
As much as we'd love to keep every OUAI favorite around forever, sometimes we have to retire a few products to make room for what's next. While it's never an easy decision, we can't OUAI-t for you to discover your new favorite!. Here's our current li
Can I use OUAI on color-treated hair?
All of our products, including our shampoos and conditioners, are safe for color-treated hair, Keratin-treated hair, Brazilian blowouts, chemically-treated hair, and extensions. We never use phthalates, sulfates, or parabens in our products. As alway
Can I use OUAI on keratin treated hair?
All of our products, including our shampoos and conditioners, are safe for Keratin treatment, Color-treated, Brazilian blowouts, chemically treated hair, wigs & extensions. We never use phthalates, sulfates or parabens in our products. As always, it'
Can I use OUAI products on extensions?
Yes! All OUAI products are extension-safe for human hair, synthetic, combination extensions, and wigs. This also includes color-treated alternative hair. We always recommend consulting with your hair dresser for the best application tips tailored to
Are OUAI products safe for pregnancy or breastfeeding?
Congratulations on your growing family! Although we choose every ingredient carefully, we recommend consulting with your doctor before adding anything new to your routine during breastfeeding or pregnancy. Just so you know, all OUAI products are free
How long are OUAI products safe to use after opening?
All OUAI products contain a shelf life recommendation on the packaging for how long the product is most effective and safest to use once opened. Included below is an image example of how each of OUAI's product shelf life symbols appear. These symbols
What products should I use?
We're thrilled you asked! We know that maintaining gorgeous, healthy locks can be a challenge and that's where we come in. We love talking about all things hair, so bring it on!. The best place to start is to consult with a member of our OUAI team! W
Where are OUAI products made?
All OUAI products are developed and produced in the United States.
When will a product be available in my country?
We currently only ship directly within the US through theouai.com and the UK through theouai.co.uk at this time. However, don't fret! You can still get your hands on our products as we are retailed in many stores across the globe. As for when the pro
When Will an Out-of-Stock OUAI Product Be Back in Stock?
If your OUAI favorite is currently out of stock, visit its product page and select “Notify Me.” Enter your email address, and we’ll send you an email when the item is back in stock. Restock dates can change, so we may not be able to share an exact da
Travel Sizes
If you don't want to commit to our full size products, check out our robust travel size offerings, which include mini versions of products like our OUAI Daily Care Shampoo / Conditioners, Detox Shampoo, OUAI Leave In Conditioner, and more. Shop trave
Sustainable OUAI's
Thank you for your commitment to being a conscious consumer! We take sustainability very seriously at OUAI but definitely have some work to do--as a growing company, we're always asking how we can get and do better!. Here are some sustainable feats w
Leaping Bunny & Cruelty-Free
We are Leaping Bunny certified!. As a cruelty-free brand, OUAI does not incorporate animal testing into our development phase or at the production level. We do not provide authorization to any third parties to perform animal testing on our products.
Microplastics and Microbeads
Do you use microbeads in your products?. OUAI does not use microplastics or microbeads in any of our formulations. What is The Microbead-Free Waters Act of 2015?This act prohibits the manufacturing, packaging, and distribution of rinse-off cosmetics